Account-Based Marketing (ABM) in 90 Days
As growth-stage companies evolve and chase larger deals, many look to ABM as a method for effective 'spearfishing' of accounts. But, it's easy to get caught up on where to start; our growth hack helps sift through the complexity and delineate a framework for kicking off ABM in your go-to-market strategy. Some questions this growth hack will answer:
- Is my company a good fit for ABM?
- How do I create the Ideal Customer Profile (ICP)?
- How do I determine which accounts to prioritize?
- What metrics define success?
- What roles matter? Do I need to hire?
- What tools should I be evaluating?
We look forward to hearing your feedback.