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MANAGE COSTS & LIQUIDITY

Cost Savings Toolkit – Software

Reducing Software Costs As we mentioned in our last blog post on increasing marketing effectiveness, when times are tough, every ...

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MANAGE COSTS & LIQUIDITY

Cost Savings Toolkit – Marketing

Enhancing Marketing Efficiency When times are tough, every penny counts. With this in mind – we have been working across ...

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FIND OPPORTUNITY

Selling During Sensitive Times

I started my career at a B2B company – but the flavor seemed entirely different from B2B because I sold ...

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FIND OPPORTUNITY

Managing an Inside Sales Team Virtually

When I first started managing those teams remotely, I made the mistake of assuming that I could treat them like ...

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Navigating the downturn

Go-To-Market Optimization During an Economic Downturn

During this time of uncertainty, many revenue leaders (even of “recession-proof businesses”) are finding their businesses to be affected by ...

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Navigating the downturn

DEFENSIVE PRICING FOR THE PANDEMIC

We are in a punishing economic crisis, and it promises to get worse from here. However, there is one thing ...

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LAY THE GROUNDWORK

Find a COVID-19 Testing Site

Now more than ever, it’s important to know what health resources are available to you and your family. Use the ...

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Navigating the downturn

Pivoting Marketing Plans for Today’s New Reality

Obviously your immediate focus is for the spring season, but be proactive and think about future quarters. Even if it’s ...

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LAY THE GROUNDWORK

3 Key Communication Lessons for Managing a Crisis

In this guide, John Alderman outlines 3 key employee communication lessons helping internal communicators at all levels get ready for ...

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LAY THE GROUNDWORK

Driving Business Results in the Age of Social Distancing

Your IT department may have done a bang-up job getting your teams plugged in at home, but there’s still more ...

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