Navigating the downturn
Cost Savings Toolkit – Software
Reducing Software Costs As we mentioned in our last blog post on increasing marketing effectiveness, when times are tough, every ...
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Cost Savings Toolkit – Marketing
Enhancing Marketing Efficiency When times are tough, every penny counts. With this in mind – we have been working across ...
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Selling During Sensitive Times
I started my career at a B2B company – but the flavor seemed entirely different from B2B because I sold ...
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Managing an Inside Sales Team Virtually
When I first started managing those teams remotely, I made the mistake of assuming that I could treat them like ...
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Go-To-Market Optimization During an Economic Downturn
During this time of uncertainty, many revenue leaders (even of “recession-proof businesses”) are finding their businesses to be affected by ...
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Defensive Pricing for the Pandemic
We are in a punishing economic crisis, and it promises to get worse from here. However, there is one thing ...
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Find a COVID-19 Testing Site
Now more than ever, it’s important to know what health resources are available to you and your family. Use the ...
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Pivoting Marketing Plans for Today’s New Reality
Obviously your immediate focus is for the spring season, but be proactive and think about future quarters. Even if it’s ...
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3 Key Communication Lessons for Managing a Crisis
In this guide, John Alderman outlines 3 key employee communication lessons helping internal communicators at all levels get ready for ...
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Driving Business Results in the Age of Social Distancing
Your IT department may have done a bang-up job getting your teams plugged in at home, but there’s still more ...
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