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PERSPECTIVES

Pro Tips:

Analyst Relations As growth-stage technology companies begin to leverage analysts, here are some helpful tips straight from the analysts themselves. ...

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Cost Savings Toolkit – Software

Reducing Software Costs As we mentioned in our last blog post on increasing marketing effectiveness, when times are tough, every ...

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So You’re Thinking About M&A

A Framework for Evaluating Whether you should Pursue an Acquisition Key takeaways: Buyer beware! M&A is inherently risky, quite often ...

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Cost Savings Toolkit – Marketing

Enhancing Marketing Efficiency When times are tough, every penny counts. With this in mind – we have been working across ...

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Our Kind of CEO

Fireside Chat with Colin Day, Chairman and Founder of iCIMS and new Senior Advisor to SGEP Colin Day is the ...

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Maturing Strategic Planning for High-Growth Businesses

On more than one occasion, we have had a portfolio company reach budget season and exhibit feelings ranging from reluctance ...

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Value Every Day Keeps the Churn Away

Among our companies with incredibly healthy net retention that have grown rapidly to $100M+ revenue, one common denominator is clear: ...

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Selling During Sensitive Times

I started my career at a B2B company – but the flavor seemed entirely different from B2B because I sold ...

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Managing an Inside Sales Team Virtually

When I first started managing those teams remotely, I made the mistake of assuming that I could treat them like ...

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Driving Growth and Direction Through a Product Advisory Council

What features and functions should be in a product backlog and roadmap? What can help prioritize the product roadmap? How ...

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Go-To-Market Optimization During an Economic Downturn

During this time of uncertainty, many revenue leaders (even of “recession-proof businesses”) are finding their businesses to be affected by ...

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Defensive Pricing for the Pandemic

We are in a punishing economic crisis, and it promises to get worse from here. However, there is one thing ...

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Find a COVID-19 Testing Site

Now more than ever, it’s important to know what health resources are available to you and your family. Use the ...

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Pivoting Marketing Plans for Today’s New Reality

Obviously your immediate focus is for the spring season, but be proactive and think about future quarters. Even if it’s ...

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3 Key Communication Lessons for Managing a Crisis

In this guide, John Alderman outlines 3 key employee communication lessons helping internal communicators at all levels get ready for ...

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