PERSPECTIVES
2022 Go-to-Market Technology Stack Benchmark Report
Our 2022 Go-to-Market Technology Stack Benchmark Report conveys representative technology stacks across marketing, sales, customer success and cross-functional areas by ...
READ MORE
Top 25 Healthcare Investors of 2021
Scott Feldman has been with Susquehanna since its inception. During his time with the firm he has led all of ...
READ MORE
Finding Cash To Reinvest In Growth
Based on our learning throughout this tumultuous year, we’ve memorialized a set of best practices on how to cut expenses ...
READ MORE
Cost Savings Toolkit – Software
Reducing Software Costs As we mentioned in our last blog post on increasing marketing effectiveness, when times are tough, every ...
READ MORE
So You’re Thinking About M&A
A Framework for Evaluating Whether you should Pursue an Acquisition Key takeaways: Buyer beware! M&A is inherently risky, quite often ...
READ MORE
Cost Savings Toolkit – Marketing
Enhancing Marketing Efficiency When times are tough, every penny counts. With this in mind – we have been working across ...
READ MORE
Our Kind of CEO
Fireside Chat with Colin Day, Chairman and Founder of iCIMS and new Senior Advisor to SGEP Colin Day is the ...
READ MORE
Maturing Strategic Planning for High-Growth Businesses
On more than one occasion, we have had a portfolio company reach budget season and exhibit feelings ranging from reluctance ...
READ MORE
Value Every Day Keeps the Churn Away
Among our companies with incredibly healthy net retention that have grown rapidly to $100M+ revenue, one common denominator is clear: ...
READ MORE
Selling During Sensitive Times
I started my career at a B2B company – but the flavor seemed entirely different from B2B because I sold ...
READ MORE
Managing an Inside Sales Team Virtually
When I first started managing those teams remotely, I made the mistake of assuming that I could treat them like ...
READ MORE
Driving Growth and Direction Through a Product Advisory Council
What features and functions should be in a product backlog and roadmap? What can help prioritize the product roadmap? How ...
READ MORE
Go-To-Market Optimization During an Economic Downturn
During this time of uncertainty, many revenue leaders (even of “recession-proof businesses”) are finding their businesses to be affected by ...
READ MORE
Defensive Pricing for the Pandemic
We are in a punishing economic crisis, and it promises to get worse from here. However, there is one thing ...
READ MORE
Find a COVID-19 Testing Site
Now more than ever, it’s important to know what health resources are available to you and your family. Use the ...
READ MORE
Pivoting Marketing Plans for Today’s New Reality
Obviously your immediate focus is for the spring season, but be proactive and think about future quarters. Even if it’s ...
READ MORE
3 Key Communication Lessons for Managing a Crisis
In this guide, John Alderman outlines 3 key employee communication lessons helping internal communicators at all levels get ready for ...
READ MORE
Driving Business Results in the Age of Social Distancing
Your IT department may have done a bang-up job getting your teams plugged in at home, but there’s still more ...
READ MORE
Tracking Development Productivity
Some thoughts on tracking product development team’s productivity. Measuring engineering productivity is 60% art and 40% science. This is true ...
READ MORE
Don’t be a bystander
Maybe you were blindsided, or maybe you knew it was coming. Despite a well-structured customer success team and process, every ...
READ MORE
Account-Based Marketing (ABM) in 90 Days
As growth-stage companies evolve and chase larger deals, many look to ABM as a method for effective “spearfishing” of accounts. ...
READ MORE
What Today’s Entrepreneurs Should be Learning from the Fundraising Strategies of Zuckerberg, Bezos, Gates and Benioff
I was at a party recently and the CFO of a ‘hot company’ was singing the praises of his founder. ...
READ MORE
Structuring and Hiring Revenue Leadership
Hiring revenue leadership is not only one of the most important hires for an entrepreneur, it is also one of ...
READ MORE
Rule of 40
Since its introduction in 2015, the Rule of 40 had gained widespread usage as a way to judge SaaS and ...
READ MORE
Boosting Revenue Growth By Scaling Customer Success
We collected best practices from top leaders in our portfolio on boosting revenue and retention through customer success. Topics covered ...
READ MORE
Strategic Initiatives: Exploration & Scaling
We partnered with Credit Karma to identify key levers to increasing your likelihood of success in strategic initiatives exploration and ...
READ MORE
Hiring a Head of Finance
We are pleased to share with you our first “growth hack” on hiring a head of finance. This practical guide ...
READ MORE