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PERSPECTIVES

2022 Go-to-Market Technology Stack Benchmark Report

Our 2022 Go-to-Market Technology Stack Benchmark Report conveys representative technology stacks across marketing, sales, customer success and cross-functional areas by ...

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Top 25 Healthcare Investors of 2021

Scott Feldman has been with Susquehanna since its inception. During his time with the firm he has led all of ...

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Finding Cash To Reinvest In Growth

Based on our learning throughout this tumultuous year, we’ve memorialized a set of best practices on how to cut expenses ...

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Pro Tips:

Analyst Relations As growth-stage technology companies begin to leverage analysts, here are some helpful tips straight from the analysts themselves. ...

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Cost Savings Toolkit – Software

Reducing Software Costs As we mentioned in our last blog post on increasing marketing effectiveness, when times are tough, every ...

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So You’re Thinking About M&A

A Framework for Evaluating Whether you should Pursue an Acquisition Key takeaways: Buyer beware! M&A is inherently risky, quite often ...

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Cost Savings Toolkit – Marketing

Enhancing Marketing Efficiency When times are tough, every penny counts. With this in mind – we have been working across ...

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Our Kind of CEO

Fireside Chat with Colin Day, Chairman and Founder of iCIMS and new Senior Advisor to SGEP Colin Day is the ...

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Maturing Strategic Planning for High-Growth Businesses

On more than one occasion, we have had a portfolio company reach budget season and exhibit feelings ranging from reluctance ...

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Value Every Day Keeps the Churn Away

Among our companies with incredibly healthy net retention that have grown rapidly to $100M+ revenue, one common denominator is clear: ...

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Selling During Sensitive Times

I started my career at a B2B company – but the flavor seemed entirely different from B2B because I sold ...

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Managing an Inside Sales Team Virtually

When I first started managing those teams remotely, I made the mistake of assuming that I could treat them like ...

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Driving Growth and Direction Through a Product Advisory Council

What features and functions should be in a product backlog and roadmap? What can help prioritize the product roadmap? How ...

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Go-To-Market Optimization During an Economic Downturn

During this time of uncertainty, many revenue leaders (even of “recession-proof businesses”) are finding their businesses to be affected by ...

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Defensive Pricing for the Pandemic

We are in a punishing economic crisis, and it promises to get worse from here. However, there is one thing ...

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Find a COVID-19 Testing Site

Now more than ever, it’s important to know what health resources are available to you and your family. Use the ...

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Pivoting Marketing Plans for Today’s New Reality

Obviously your immediate focus is for the spring season, but be proactive and think about future quarters. Even if it’s ...

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3 Key Communication Lessons for Managing a Crisis

In this guide, John Alderman outlines 3 key employee communication lessons helping internal communicators at all levels get ready for ...

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Driving Business Results in the Age of Social Distancing

Your IT department may have done a bang-up job getting your teams plugged in at home, but there’s still more ...

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Tracking Development Productivity

Some thoughts on tracking product development team’s productivity. Measuring engineering productivity is 60% art and 40% science. This is true ...

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Don’t be a bystander

Maybe you were blindsided, or maybe you knew it was coming. Despite a well-structured customer success team and process, every ...

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Account-Based Marketing (ABM) in 90 Days

As growth-stage companies evolve and chase larger deals, many look to ABM as a method for effective “spearfishing” of accounts. ...

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What Today’s Entrepreneurs Should be Learning from the Fundraising Strategies of Zuckerberg, Bezos, Gates and Benioff

I was at a party recently and the CFO of a ‘hot company’ was singing the praises of his founder. ...

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Structuring and Hiring Revenue Leadership

Hiring revenue leadership is not only one of the most important hires for an entrepreneur, it is also one of ...

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Rule of 40

Since its introduction in 2015, the Rule of 40 had gained widespread usage as a way to judge SaaS and ...

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Boosting Revenue Growth By Scaling Customer Success

We collected best practices from top leaders in our portfolio on boosting revenue and retention through customer success. Topics covered ...

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Strategic Initiatives: Exploration & Scaling

We partnered with Credit Karma to identify key levers to increasing your likelihood of success in strategic initiatives exploration and ...

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Hiring a Head of Finance

We are pleased to share with you our first “growth hack” on hiring a head of finance. This practical guide ...

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