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PERSPECTIVES

Find a COVID-19 Testing Site

Now more than ever, it’s important to know what health resources are available to you and your family. Use the ...

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Pivoting Marketing Plans for Today’s New Reality

Obviously your immediate focus is for the spring season, but be proactive and think about future quarters. Even if it’s ...

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3 Key Communication Lessons for Managing a Crisis

In this guide, John Alderman outlines 3 key employee communication lessons helping internal communicators at all levels get ready for ...

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Driving Business Results in the Age of Social Distancing

Your IT department may have done a bang-up job getting your teams plugged in at home, but there’s still more ...

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Tracking Development Productivity

Some thoughts on tracking product development team’s productivity. Measuring engineering productivity is 60% art and 40% science. This is true ...

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Don’t be a bystander

Maybe you were blindsided, or maybe you knew it was coming. Despite a well-structured customer success team and process, every ...

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Account-Based Marketing (ABM) in 90 Days

As growth-stage companies evolve and chase larger deals, many look to ABM as a method for effective “spearfishing” of accounts. ...

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What Today’s Entrepreneurs Should be Learning from the Fundraising Strategies of Zuckerberg, Bezos, Gates and Benioff

I was at a party recently and the CFO of a ‘hot company’ was singing the praises of his founder. ...

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Structuring and Hiring Revenue Leadership

Hiring revenue leadership is not only one of the most important hires for an entrepreneur, it is also one of ...

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Rule of 40

Since its introduction in 2015, the Rule of 40 had gained widespread usage as a way to judge SaaS and ...

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Boosting Revenue Growth By Scaling Customer Success

We collected best practices from top leaders in our portfolio on boosting revenue and retention through customer success. Topics covered ...

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Strategic Initiatives: Exploration & Scaling

We partnered with Credit Karma to identify key levers to increasing your likelihood of success in strategic initiatives exploration and ...

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Hiring a Head of Finance

We are pleased to share with you our first “growth hack” on hiring a head of finance. This practical guide ...

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