Allocadia also connects to finance, sales, and other marketing technologies to deliver the central system of record for marketing.
Allocadia provides marketers with planning, budgeting and performance software, collectively known as Marketing Performance Management (MPM), that replaces spreadsheets, email, and many other manual processes used by marketing teams to run their operations.
Allocadia was acquired by Brandmaker in July of 2021
What stands out about SGE is their unique approach to smart long-term growth, which aligns with our approach of cementing category winning leadership while building an operationally smart business. We’re thrilled to be working together to deliver long-term value for our customers.