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PERSPECTIVES

Selling During Sensitive Times

I started my career at a B2B company – but the flavor seemed entirely different from B2B because I sold ...

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Managing an Inside Sales Team Virtually

When I first started managing those teams remotely, I made the mistake of assuming that I could treat them like ...

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Driving Growth and Direction Through a Product Advisory Council

What features and functions should be in a product backlog and roadmap? What can help prioritize the product roadmap? How ...

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Go-To-Market Optimization During an Economic Downturn

During this time of uncertainty, many revenue leaders (even of “recession-proof businesses”) are finding their businesses to be affected by ...

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DEFENSIVE PRICING FOR THE PANDEMIC

We are in a punishing economic crisis, and it promises to get worse from here. However, there is one thing ...

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Find a COVID-19 Testing Site

Now more than ever, it’s important to know what health resources are available to you and your family. Use the ...

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Pivoting Marketing Plans for Today’s New Reality

Obviously your immediate focus is for the spring season, but be proactive and think about future quarters. Even if it’s ...

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3 Key Communication Lessons for Managing a Crisis

In this guide, John Alderman outlines 3 key employee communication lessons helping internal communicators at all levels get ready for ...

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Driving Business Results in the Age of Social Distancing

Your IT department may have done a bang-up job getting your teams plugged in at home, but there’s still more ...

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Tracking Development Productivity

Some thoughts on tracking product development team’s productivity. Measuring engineering productivity is 60% art and 40% science. This is true ...

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DON’T BE A BYSTANDER

SAVING AT-RISK CUSTOMERS: PART 1 OF 3 Maybe you were blindsided, or maybe you knew it was coming. Despite a ...

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Account-Based Marketing (ABM) in 90 Days

As growth-stage companies evolve and chase larger deals, many look to ABM as a method for effective “spearfishing” of accounts. ...

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What Today’s Entrepreneurs Should be Learning from the Fundraising Strategies of Zuckerberg, Bezos, Gates and Benioff

I was at a party recently and the CFO of a ‘hot company’ was singing the praises of his founder. ...

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Structuring and Hiring Revenue Leadership

Hiring revenue leadership is not only one of the most important hires for an entrepreneur, it is also one of ...

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Rule of 40

Since being introduced by Brad Feld in 2015, the Rule of 40 had gained widespread usage as a way to ...

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