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Katie Hollar

Marketing Maven. Motivated by Making Memorable Moments. Mom of 2 Mini humans. Married a chef-turned-turkey farmer. Maniac podcast enthusiast & bookworm.

Katie leads the marketing team at Clutch where we’re on a mission to empower better business decisions as the leading global marketplace of business service providers. Since joining Clutch in 2022, Katie has been focused on hiring and developing a team of multi-disciplinary marketers responsible for accelerating growth on both the buyer and vendor sides of Clutch’s marketplace.

As a marketing leader, Katie is a big believer that brand drives demand. She has worked with high growth businesses from seed stage startup through $200m+ ARR businesses. With a mix of digital and traditional media experience targeting both B2B and B2C audiences, Katie loves marrying the art and science of modern marketing.

Prior to Clutch, Katie has spent much of her marketing career in similar online marketplace business models. Most recently, she was the CMO at Dwellful, a proptech startup helping connect home buyers and sellers with a local real estate agent. Prior to that, she brings more than a decade of marketing leadership experience from other online B2B marketplaces, including her role as a Senior Director of Marketing for Gartner Digital Markets’ portfolio of sites (Capterra, Software Advice, and GetApp) in the software industry, as well as Cvent in the meetings & events industry.

Katie graduated from the University of Virginia McIntire School of Commerce with a B.S. in Commerce and specialties in Marketing and Management. She couldn’t stay away from her alma mater and now lives with her family in her college town of Charlottesville, Virginia. Wahoowa!