image description

Kelly O’Connell

Lover of books, Chicago summers, and new projects. Fire/smoke inhalation survivor. Named her dog Jeppson after Chicago’s finest good.

Kelly is the VP of Product Strategy at ActiveCampaign, where she is responsible for shaping the product and pricing strategy, driving product-led experimentation, and ensuring ActiveCampaign continues to press innovation and differentiation.

Kelly has spent a decade in marketing automation, educating users on best practices and building out marketing and sales processes herself. Kelly joined ActiveCampaign in 2015 and has worked throughout the organization in multiple leadership roles. As she built and scaled the customer success organization, led sales operations, and shaped product direction, Kelly has consistently focused on creating wow moments for customers both in and out of the product.

Kelly graduated with a B.A in English from Arizona State University.