Lauren serves on the executive leadership team of Point of Rental Software as VP of Global Marketing, where she defines the strategy and coordinates the marketing activities for global operations. Overseeing the international teams of SDRs, internal marketing, and external marketing, she is responsible for expanding lead generation and Partners activities, as well as driving company culture. Her objective is to help develop highly effective individuals to realize their full potential within the greater team.
Prior to serving in her current role, Lauren was the global director of marketing where she led a growing team responsible for global marketing and branding efforts across teams in the US, UK, and Australia. She also developed and implemented the marketing strategy for the company’s four products worldwide. In addition, she served as chairman of the company culture committee, where she oversaw internal community building and events. Before that, she served as marketing strategist where she discovered her love of research and analysis, as well as team building. In that role, she built and developed the company’s international marketing team.
Lauren graduated with distinguished honors from SMU’s Cox School of Business in Dallas, Texas, where she earned a Bachelor’s Degree in Business Administration and Marketing. A University Scholar recipient, she was also named to the Dean’s List each semester.