Mykayla joined OrderMyGear (OMG) in 2019 to build the product marketing function and has supported the OMG team in multiple roles, including marketing, product management, and strategy.
As a strategy and product marketing leader, Mykayla is focused on identifying growth opportunities and guiding company strategy through market research and strategic planning. She also assists with positioning to help the market “get it, buy it, and love it” – making sure prospects and clients understand who OMG is, what they do, and how they’re different than the rest.
Prior to joining OMG, Mykayla led product marketing at Kibo Commerce, an enterprise B2C and B2B commerce solution for retailers, where she was responsible for positioning, messaging, and market intelligence. She has experience developing and executing an analyst relations strategy, creating in-depth competitive intelligence programs, as well as developing sales and partner enablement tools.