image description

Mykayla Goodwin

Marketer by day & podcast aficionado most other hours. Dog lover. Professional student. Half marathon survivor. Whataburger superfan.

Mykayla joined OrderMyGear in 2019 to build the product marketing function and has supported the OMG Technology team in multiple roles.

As a Marketing leader, Mykayla is focused on helping the market “get it, buy it, and love it” – making sure prospects and clients understand who OMG is, what they do, and how they’re different than the rest.

Prior to joining OMG, Mykayla led product marketing at Kibo Commerce, an enterprise B2C and B2B commerce solution for retailers, where she was responsible for positioning and messaging and market intelligence. She has experience developing and executing an analyst relations strategy, creating and maintaining in-depth competitive intelligence programs, as well as developing sales and partner enablement tools.

Mykayla received an M.B.A. from University of North Carolina Charlotte where she focused on innovation and growth strategy, as well as a B.B.A. in Marketing from Texas State University.