CREATING VALUE

Our experience across 50+ portfolio companies informs a broad catalog of best practices to help you accelerate growth.





OUR PRINCIPLES


PROACTIVE

On your terms: We bring you ideas, you pull us in

TAILORED

Uniquely approach each company’s situation

LEVERAGE

Take advantage of our community, best practices tools, and partners

IMPACT

Focus on immediate impact and select long-term deep dives





          

HOW WE HELP



Strategy
  • New customer growth strategy (e.g. pricing/packaging)
  • Channel strategy
  • International expansion
People
  • Sales & Marketing (S&M) organizational design (roles, responsibilities, territories)
  • S&M hiring, development, retention
  • S&M compensation design & benchmarking
  • Partner introductions
Process
  • S&M process design & implementation
  • S&M pipeline management and forecasting
Tools
  • S&M systems/services selection, implementation, integration
Strategy
  • Existing customer growth strategy design (e.g. pricing/packaging)
People
  • Account Management (AM) & Customer Success (CS) hiring development, retention
  • AM & CS compensation design & benchmarking
Process
  • AM & CS process design & implementation
Tools
  • AM & CS enablement (e.g. lead scoring, pitch decks, health scoring)
  • AM & CS systems/services selection, implementation, integration
Strategy
  • Acquisition strategy design
People
  • Strategic introductions
Process
  • Diligence process assistance
  • Transaction process assistance
Strategy
  • Long-term growth strategy design
People
  • Executive hiring, development, retention
  • Executive compensation design & benchmarking
Process
  • Key Performance Indicators (KPIs) and dashboarding & benchmarking
  • Financial and board reporting process design
Tools
  • Non-GTM systems/services selection, implementation, integration
Strategy
  • Product strategy and roadmap development
Strategy
  • Exit strategy design
People
  • Strategic introductions
Process
  • Diligence process assistance
  • Transaction process assistance




PERSPECTIVES



2022 Go-to-Market Technology Stack Benchmark Report

Our 2022 Go-to-Market Technology Stack Benchmark Report conveys representative technology stacks across marketing, sales, customer success and cross-functional areas by ...

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Top 25 Healthcare Investors of 2021

Scott Feldman has been with Susquehanna since its inception. During his time with the firm he has led all of ...

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Finding Cash To Reinvest In Growth

Based on our learning throughout this tumultuous year, we’ve memorialized a set of best practices on how to cut expenses ...

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Pro Tips:

Analyst Relations As growth-stage technology companies begin to leverage analysts, here are some helpful tips straight from the analysts themselves. ...

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