CREATING VALUE

Our experience across 50+ portfolio companies informs a broad catalog of best practices to help you accelerate growth.





OUR PRINCIPLES


PROACTIVE

On your terms: We bring you ideas, you pull us in

TAILORED

Uniquely approach each company’s situation

LEVERAGE

Take advantage of our community, best practices tools, and partners

IMPACT

Focus on immediate impact and select long-term deep dives

HOW WE HELP


GO-TO-MARKET:
NEW CUSTOMER ACQUISITION
GO-TO-MARKET:
EXISTING CUSTOMER ACQUISITION
M&A
FOUNDATIONS
PRODUCT & TECH
EXIT

Strategy
  • New customer growth strategy (e.g. pricing/packaging)
  • Channel strategy
  • International expansion
People
  • Sales & Marketing (S&M) organizational design (roles, responsibilities, territories)
  • S&M hiring, development, retention
  • S&M compensation design & benchmarking
  • Partner introductions
Process
  • S&M process design & implementation
  • S&M pipeline management and forecasting
Tools
  • S&M systems/services selection, implementation, integration
Strategy
  • Existing customer growth strategy design (e.g. pricing/packaging)
People
  • Account Management (AM) & Customer Success (CS) hiring development, retention
  • AM & CS compensation design & benchmarking
Process
  • AM & CS process design & implementation
Tools
  • AM & CS enablement (e.g. lead scoring, pitch decks, health scoring)
  • AM & CS systems/services selection, implementation, integration
Strategy
  • Acquisition strategy design
People
  • Strategic introductions
Process
  • Diligence process assistance
  • Transaction process assistance
Strategy
  • Long-term growth strategy design
People
  • Executive hiring, development, retention
  • Executive compensation design & benchmarking
Process
  • Key Performance Indicators (KPIs) and dashboarding & benchmarking
  • Financial and board reporting process design
Tools
  • Non-GTM systems/services selection, implementation, integration
Strategy
  • Product strategy and roadmap development
Strategy
  • Exit strategy design
People
  • Strategic introductions
Process
  • Diligence process assistance
  • Transaction process assistance

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PERSPECTIVES



Account-Based Marketing (ABM) in 90 Days

As growth-stage companies evolve and chase larger deals, many look to ABM as a method for effective “spearfishing” of accounts. […]

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What Today’s Entrepreneurs Should be Learning from the Fundraising Strategies of Zuckerberg, Bezos, Gates and Benioff

I was at a party recently and the CFO of a ‘hot company’ was singing the praises of his founder. […]

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Structuring and Hiring Revenue Leadership

Hiring revenue leadership is not only one of the most important hires for an entrepreneur, it is also one of […]

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Rule of 40

Since being introduced by Brad Feld in 2015, the Rule of 40 had gained widespread usage as a way to […]

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