Investor, Advisor, Board member
Fred brings over 30 years of leadership experience in executive roles within global technology organizations. His expertise lies in navigating the complexities of the technology sector, with a focus on helping software companies expand into the US, EMEA and Asia Pacific regions. Starting out in senior sales management positions at Dun & Bradstreet Software and SSA, Fred later joined Siebel Systems in Europe in 1997, where he served as President of Siebel EMEA until its acquisition by Oracle in 2006.
His journey continued with a role as SVP International Operations at Endeca (Cambridge, Massachusetts) until its acquisition by Oracle in 2008. Following this, Fred took on the role of the CEO of BDNA group, a leading provider of ITAM applications in Mountain View. In 2010 Fred joined SAP as the President of SAP Continental Europe and UKI, overseeing a P&L of $2B+ of SAP products and professional services in Europe.
In 2017, after 7 years at SAP, Fred joined C3.aiInternational, reporting directly to the CEO Tom Siebel. Fred was one of the first investors and employees at C3 (listed on NYSE), in 2009 a prominent player in large-scale AI enterprise software applications and platforms. In the subsequent years, Fred transitioned to Here Technologies as EVP and CRO, contributing to the growth of the world's leading location platform controlled by major German OEMs specialised in autonomous driving and mobility applications.
